Thomas E. Barry is Associate Dean and Professor of Marketing in the Cox School at Southern Methodist University. His teaching and research interests are in advertising management and he has published extensively in the Journal of Advertising Research, Journal of Advertising, and Current Issues and Research in Advertising. His articles have also appeared in the Journal of Marketing , European Journal of Marketing, and International Journal of Advertising. He has received outstanding teaching and research awards and has previously served as Chairman of Marketing in the Cox School.