Ludmilla Gricenko Wells is assistant professor of advertising and public relations, School of Communication, University of Miami. She holds a Ph.D. in communications from the University of Tennessee. Her expertise is in the advertising and communications industry in Russia and the NIS, where she has more than fifteen years of professional experience in advertising and marketing. A previous contributor to the International Journal of Advertising, she has also published in the Journal of Advertising, World Communication and has made a number of presentations at national and international conferences. She is fluent in Russian, Spanish and English.