Linda E Swayne is professor of marketing at the University of North Carlina at Charlotte. Her research has been published in a variety of journals. She has co-authored five books and is past president of the Southwestern Federation of Administrative Disciplines, the Charlotte, NC chapter of the American Marketing Association and the Southern Marketing Association. She holds BBA and MBA degrees from Stetson University and a PhD in marketing from North Texas State University. Her research interests are in marketing management and promotion.