Alan J Greco is an associate professor of marketing at the School of Business and Economics at North Carolina A&T State University. He has taught in traditional and executive MBA programmes, and is a member of the editorial review boards of five journals. He is a co-author of Retailing Triumphs and Blunders. He earned a BS in business administration with a concentration in marketing from Utica College of Syracuse University. His MBA is from the State University of New York at Buffalo. He received a DBA in marketing from Mississippi State University. His research interests are the buyer behaviour of older consumers and retailing. He has authored or co-authored nearly fifty papers published in various conference proceedings and numerous journals.