David S Waller is a Lecturer in Marketing at the University of Newcastle, Central Coast Campus. After working in the banking and film industry, he has held positions at the University of New South Wales and Charles Sturt University-Riverina. his research interests include political advertising, advertising agencies and marketing education. He has published in a number of journals, including the Journal of Marketing Education, Asia Pacific International Journal of Marketing and Logistics, and the Journal of Advertising Research.