Richard F. Beltramini is currently Associate Professor of Marketing and Advertising at Arizona State University, USA. He received his PhD from the University from the University of Texas at Austin, USA, after working for Texas Instruments, Inc. and The Drawing Board, Inc., both in Dallas. His teaching interests include marketing research and advertising management, and his research focuses on the measurement and presentation of marketing communications information. His work has appeared in the Journal of Advertising, Journal of Advertising Research, Journal of Consumer Research, Journal of Marketing and in a number of other publications. He has reviewed for a number of journals and served on panels, and chaired sessions for several academic and professional conferences. Dr Beltramini has served as committee chairman for the American Academy of Advertising and the American Marketing Association, participated in continuing education programmes, and acted as a consultant to a variety of professional and trade organizations. He has also been faculty advisor for the Marketing Club and for Alpha Mu Alpha, and is currently on the Board of Directors of the Arizona Cactus-Pine Girl Scout Council, and the Greater Phoenix Advertising Review Board of the Better Business Bureau.