Mike Waterson is Director of Research at the Advertising Association, a non-executive director of Pinpoint Analysis Ltd, Chairman of the European Advertising Tripartite Research Committee and a founder Executive Board member of the International Journal of Advertising. He has served as an expert witness before many legislative bodies including committees of the US House of Representatives, US Senate, Canadian House of Commons, Council of Europe and UK government. He has the unique distinction of having represented the American advertising industry on numerous occasions before Congressional Committees. He has broadcast frequently and lectured to a wide variety of university, institutional and business audiences on five continents. He has authored and edited more than 250 publications, including articles, monographs and books, and his writings have been translated into a number of languages, including Russian, Arabic and Chinese.