Alan Wolfe has been editor of IJOA for the past six years. He has over 40 years' practical experience of most techniques of marketing communications in Europe, North America and Africa, and was until retirement a director in the London office of Ogilvy & Mather. He has been involved with management education, serving as a visiting lecturer or examiner for several universities and professional bodies. He graduated from Cambridge and London universities and was made a fellow of five professional institutes in the UK.