Alice Maltby is the CIM
Postgraduate Diploma
Award Leader and
marketing module leader
at Bristol Business
School. Originally a
journalist with the Yorkshire Post,
her industrial experience
includes the
International Mohair
Association, O.S.
Blenkinsop and the
Wellcome Foundation.
Research interests
include gender
differences in direct
mail and the Internet,
undergraduate option
choices and marketing in
the horticultural
industry.