Martin Evans is Royal
Mail/Mail Marketing
professor of marketing
and director of the
Bristol Business School
Research Unit in
marketing. Previously he
has held professorial
posts at the universities
of Portsmouth and
Glamorgan and other
academic positions at
Cardiff Business School
and Newcastle
Polytechnic. He gained
industrial experience
with Hawker Siddeley and
then as a consultant to a
variety of organisations
for over 25 years. He has
published over 100 papers
plus eight books, mostly
in the areas of marketing
research and information,
consumer behaviour and
direct marketing. He
founded the Direct
Marketing Research
Consortium, which is a
grouping of collaborative
researchers at the
universities of Cardiff,
Glarmogan, Bath and
Portsmouth. He is an
academic prize winner at
the Academy of Marketing
and International
Conference of Marketing
Communications.