Peter Meech is a senior lecturer in the Department of Film and Media studies and a member of the Stirling Media Research Institute, University of Stirling. He teaches courses on advertising, public relations and marketing communications at both undergraduate and postgraduate level. He has contributed book chapters and published articles in international academic journals on the media in the UK, especially Scotland, and corporate identity, and has lectured on these topics in Austria, Germany, Spain, Madagascar, Hong Kong and China. His current research into on-air promotions brings together his interests in marketing communications and the media.