Martyn Duffy

 

Martyn Duffy teaches economics at the Manchester School of Management, UMIST. He was previously employed as a senior research officer at the London Business School, working on the macroeconometric forecasting project. He has also worked in the City. His research interests include macroeconomic issues, but his main focus of activity in recent years has been concerned with the econometric study of advertising effects in the food, drink and tobacco markets. Current research projects include a co-integration analysis of advertising and cigarette demand in the UK, recent developments in the alcoholic drinks markets and an investigation of the relationship between import prices, export prices and fluctuations in the exchange rate.