Victor J. Tremblay is professor and chair of the department of economics at Oregon State University. He served on the faculty and as head of the economics department at Kansas State University prior to moving to OSU in 1990. Professor Tremblay teaches courses and conducts research in the areas of microeconomics and industrial organisation. He has published numerous papers on advertising, the US brewing industry, and the US cigarette industry in journals such as the Journal of Business, Southern Economic Journal, and the Journal of Industrial Economics.