Philip J. Kitchen is Professor of Strategic Marketing at Hull University Business School, UK. He teaches and carries out research in marketing communications, corporate communications/public relations, promotion management, and international marketing. He has published ten books, the most recent of which are Marketing Mind Prints (2004) and Integrated Marketing Communications with Patrick de Pelsmacker (2004), and has been published in many international marketing journals. Professor Kitchen is currently Adjunct Research Professor of Marketing at Massey University, New Zealand (Auckland), and Visiting Professor at ESC Rennes in France; Intercollege in Cyprus, and The Norwegian School of Management, Norway.