As a member of Targetbase's Strategic Analysis team, Bill Cole designs and implements analysis solutions for development, evaluation, and continuous improvement of targeted marketing. His expertise in targeted marketing has been developed over 12-years of specialization, beginning with a five-year stint with Whittle Communications and followed by seven years at Targetbase. The majority of this experience has been devoted to clients in the Fast Moving Consumer Goods arena, where he continues to serve a number of leading US advertisers. Bill has a master's degree in business administration from the University of Tennessee, with concentrations in marketing and statistics, and a bachelor's degree in finance.