Don E. Schultz is Professor (Emeritus-in-Service) of Integrated Marketing Communication, Northwestern University, Evanston, IL. He is also president of the global marketing consultancy Agora, Inc., also located in Evanston. Don Schultz holds a PhD in mass media and a masters of advertising from Michigan State University, East Lansing, MI, and a BBA from the University of Oklahoma, Norman, OK. He is the author of ten books, and has published over 100 articles on marketing, advertising branding, sales promotion and integrated communication in most of the leading trade and academic journals around the world. Professor Schultz lectures, conducts seminars and conferences and consults on five continents. His current research and teaching focuses on communication integration, branding and the financial measures of marketing and communication. Don Schultz is a Visiting/Adjunct Professor at Cranfield University (UK), Queensland University of Technology (Australia) and Tsinhua University (PRC).