David Waller is a Senior Lecturer in the School of Marketing, University of Technology, Sydney. David has worked in the banking and film industries, and taught at a number of universities in Australia. He has published numerous articles in local and international marketing journals, including the Journal of Advertising Research; Journal of Consumer Marketing; Marketing Intelligence & Planning; and International Journal of Advertising. His areas of research interests include Advertising AgencyńClient Relationships; Controversial Advertising; International Advertising and Marketing Ethics.