Bradley R. Barnes researches and lectures in Marketing at the Leeds University Business School. He initially studied for his undergraduate degree at Sheffield Business School, before completing his Masterís in Marketing at the University of Huddersfield, and Ph.D from the University of Leeds. Bradley has over ten years international marketing experience, working in and consulting to manufacturing firms in the export related areas. Bradley has also published in a number of journals in the areas of services, industrial and relationship marketing.