Dr
Jon D. Reast
Dr
Jon D. Reast lectures in marketing, relationship marketing and
marketing
communications at
Leeds
University
Business
School
, and
researches
in the relationship marketing and communication arena.
His
research has been published in Long Range Planning,
Journal of
Marketing Management, International Journal of Advertising and
Industrial
Marketing Management. A graduate of
Leeds
University
(BA Econ) and
Leicester
University
(MBA), with a PhD from
Leeds
University
, his
marketing
management experience was gained in healthcare, toiletries
and
foods.