Philip Gendall

Philip Gendall is Professor of Marketing and Head of the Department of Marketing at Massey University, New Zealand.  His research interests include research methodology, specifically question wording and questionnaire design, and social and regulatory issues in marketing. He represents New Zealand in the International Social Survey Programme. Professor Gendall's work has appeared in several journals including the European Journal of Marketing, International Journal of Market Research, Journal of Product and Brand Management, and the International Journal of Advertising, among others.