Janet
Hoek
Janet Hoek is a Professor in
the Department of Marketing at Massey
University,
New Zealand. She has a particular interest in marketing
regulation; she has written extensively
on the regulation of tobacco
promotions, and the ethics and effects of
prescription medicine advertising.
She has also published several papers on
the measurement of
consumer deception and has served as an
expert witness in several
cases involving alleged deception or
breach of trade marks. Professor Hoek’s work has been published in the
Journal of Public Policy and
Marketing, Public Opinion Quarterly and
the International Journal of Market
Research.