Janet Hoek

Janet Hoek is a Professor in the Department of Marketing at Massey University, New Zealand. She has a particular interest in marketing regulation; she has written extensively on the regulation of tobacco promotions, and the ethics and effects of prescription medicine advertising. She has also published several papers on the measurement of consumer deception and has served as an expert witness in several cases involving alleged deception or breach of trade marks. Professor Hoek’s work has been published in the Journal of Public Policy and Marketing, Public Opinion Quarterly and the International Journal of Market Research.