Leif
E. Hem
Leif E. Hem is Associate
Professor at the Norwegian School of
Economics and Business Administration,
NHH in Bergen, Norway.
He defended his PhD in February 2001. His
research interest is in
branding in general, with specific focus
on brand extension. He is the
director of a newly established executive
masterís degree in branding
and he is also running several corporate
branding schools for the
business.