Magne
Supphellen
Magne Supphellen is
Associate Professor at the Norwegian School of
Economics and Business Administration,
NHH in Bergen, Norway.
He defended his PhD in September 1998.
His research interest is in
branding in general, with specific focus
on brand associations.
Supphellen has published widely in
leading European and American
journals. He is head of the Strategy and
Management department at
NHH.