Jane
Dorsett
Jane Dorsett is a Board
Director at Abbott Mead Vickers BBDO Ltd
where she is Head of the Advertising
Analysis and Evaluation unit.
Her focus is on helping clients measure
and improve advertising
performance through the use of data
analysis and econometric
modelling. She holds a BA in Business
Studies from
Westminster
University, is a member of AQR and a full
member of the Market
Research Society, holding the MRS
Diploma. Jane works across a
variety of client accounts covering
sectors such as retail, fmcg,
telecommunications, and public sector
campaigns. She is an IPA
Effectiveness Award winner for the BT
Retail 'Bringing People
Together' campaign in 2002.