Jane Dorsett

Jane Dorsett is a Board Director at Abbott Mead Vickers BBDO Ltd where she is Head of the Advertising Analysis and Evaluation unit. Her focus is on helping clients measure and improve advertising performance through the use of data analysis and econometric modelling. She holds a BA in Business Studies from Westminster University, is a member of AQR and a full member of the Market Research Society, holding the MRS Diploma. Jane works across a variety of client accounts covering sectors such as retail, fmcg, telecommunications, and public sector campaigns. She is an IPA Effectiveness Award winner for the BT Retail 'Bringing People Together' campaign in 2002.