Roland Soong

Roland Soong received the Doctor of Philosophy in Applied Mathematics and Statistics from the State University of New York at Stony Brook in 1978. He wrote his thesis on nonparametric multivariate statistics. Dr Soong is the Chief Technical Officer of Kantar Media Research. He also serves as the Chief Technical Officer of MARS (Multimedia Audience Research Systems), overseeing the OTC/DTC survey. He has written three books about Latin America and operates the Latin American media/marketing portal ZonaLatina.com.