Roland
Soong
Roland
Soong received the Doctor of Philosophy in Applied Mathematics and
Statistics
from the State University of New York at Stony Brook in 1978. He wrote
his
thesis on nonparametric multivariate statistics. Dr Soong is the Chief Technical
Officer
of Kantar Media Research. He also serves as the Chief Technical Officer
of
MARS (Multimedia Audience Research Systems), overseeing the OTC/DTC
survey.
He has written three books about
Latin America
and operates the Latin
American
media/marketing portal ZonaLatina.com.