Kartik Pashupati (PhD, Michigan State University) is Assistant Professor in the Department of Communication at Florida State University, Tallahassee. His research interests include consumer attitudes to advertising, internet advertising and international advertising, as well as internet and telecommunication policy issues pertaining to developing countries. Before commencing his academic career, he worked in the marketing and advertising fields in India. His articles have appeared in several refereed journals, and he has presented papers at major national and international conferences.