Leyland
Pitt holds appointments as Professor of Marketing in the Rotterdam School of
Management, Erasmus Graduate School of Business, The Netherlands, and as
Adjunct Professor of Marketing in the Division of Industrial Marketing, Lulea
University of Technology, Sweden. His work appears in such journals as the Journal
of Advertising Research, MIS
Quarterly, Journal of the
Academy of Marketing Science, Sloan
Management Review, Information
Systems Research and International
Journal of Advertising.