Wei-Na
Lee is Associate Professor of Advertising at the University of Texas at
Austin. She received her PhD in Communication and MS in Advertising from University
of Illinois at Urbana-Champaign. Her areas of interest include
cross-cultural consumer behaviour research, international marketing, and
consumer acculturation in a technology-mediated environment. Her research
articles have appeared in Journal of
Advertising, Journal of
Advertising Research, International
Journal of Advertising, Journal
of Business Research, Psychology
& Marketing, and Journal
of Media Planning, among others.