Alyse R. Lancaster is an assistant professor of advertising/public relations in the School of Communication at the University of Miami. She received both her PhD and her MA degrees in mass communication from the University of Florida. Her BS in advertising and BA in English also are from the University of Florida. Dr Lancaster’s research is in the area of health communication with emphasis on the effectiveness of public service advertising, effects of alcohol and tobacco advertising, and how to use the media to target audiences effectively.