Marcus
Schmidt is an Associate Professor at the Copenhagen Business School,
Center for Market Economics. Before coming to Copenhagen in 2001, he worked as a
researcher at the University of Southern Denmark. He is a three-times winner of
the AMA Best Paper Award in Marketing Research (Summer Educators’ Conference
in 1990, 1992 and 1998). His papers have appeared in journals as wide-ranging as
Futures, International Journal of Public Opinion Research, Qualitative
Market Research, Journal of
Services Research, and European
Advances in Consumer Research. Marcus is a member of the Editorial
Board of the journal Tourism Analysis.
He is co-author of the book International
Marketing Research (to be published by Prentice-Hall/Financial Times in
2004). Much of his research is available in full text at http://www.mic.cbs.dk/marcus/index.htm.
His primary interest centres on the application of multivariate analysis in
marketing research. Since the late 1980s he has been consulting for the Danish
subsidiary of the marketing research agency GfK.