Chris Hackley is Senior Lecturer and Programme Director of the MSc Marketing at the University of Birmingham, Birmingham Business School. He has published his research in many international journals including the Journal of Advertising Research, European Journal of Marketing, British Journal of Management, Journal of Management Studies, Journal of Business Ethics, among others. Dr Hackley’s current teaching and research interests focus on advertising management and interpretive theory for qualitative research. His second book, Doing Research Projects in Marketing, Management and Consumer Research, was published by Routledge in June 2003.