Kjell Gr�nhaug

Kjell Gr�nhaug is Professor of Business Administration at the Norwegian School of Economics and Business Administration, Bergen-Sandviken. He is also Adjunct Professor at the Helsinki School of Economics and Business Administration, and an honorary doctor at Turki School of Economics and Business Administration. He has acted as a consultant to business and government institutions both in Norway and abroad, and over the years he has been involved in a number of research projects including marketing problems, corporate strategy, industry studies and evaluation studies. His publications include numerous articles in leading American and European journals and contributions to many international conference proceedings. He is also a recipient of the prize for excellence in research awarded every five years at his institution. He is the author or co-author of 15 books, most recently Research Methods in Business Studies (2002), and Qualitative Marketing Research (2001).