Magne Supphellen

Magne Supphellen is an Associate professor of Marketing at the Norwegian School of Economics and Business Administration in Bergen. He is also associated with the D´┐ŻArcy agency in Oslo and has been a consultant to several Norwegian and international companies. Research interests include brand management, qualitative research techniques and measurement of advertising effectiveness. He has served as a member of the jury for the Stella Awards, the Norwegian equivalent to the British IPA Awards.