Magne
Supphellen is an Associate professor of Marketing at the Norwegian School of
Economics and Business Administration in Bergen. He is also associated with the
D’Arcy agency in Oslo and has been a consultant to several Norwegian and
international companies. Research interests include brand management,
qualitative research techniques and measurement of advertising effectiveness. He
has served as a member of the jury for the Stella Awards, the Norwegian
equivalent to the British IPA Awards.