Magne
Supphellen is an Associate professor of Marketing at the Norwegian School of
Economics and Business Administration in Bergen. He is also associated with the
D�Arcy agency in Oslo and has been a consultant to several Norwegian and
international companies. Research interests include brand management,
qualitative research techniques and measurement of advertising effectiveness. He
has served as a member of the jury for the Stella Awards, the Norwegian
equivalent to the British IPA Awards.