Marieke De Mooij

Dr Marieke De Mooij is President of Cross Cultural Communications Company, her own consultancy, based in the Netherlands. She is a Doctor of Communication, Profesora Asociada at the University of Navarre, Spain, and Hofstede Fellow at IRIC, (the Institute for Research in Intercultural Cooperation) at Tilburg University, the Netherlands. She is the author of several publications on the influence of culture on marketing and advertising. Her book, Global Marketing and Advertising, Understanding Cultural Paradoxes (1998), Sage Publications (USA), is used by practitioners and universities worldwide. Forthcoming (September 2003) is a new book: Culture and Consumer Behavior. Consequences for Global Marketing and Advertising, Sage Publications (USA).