Kent M. Lancaster is an Adjunct Professor of Advertising/Public Relations in the School of Communication at the University of Miami and President of Media Research Institute, Inc., Miami, Florida. Previously, he was a Professor of Advertising in the College of Journalism and Communications at the University of Florida for 12 years, and an Associate Professor of Advertising at the University of Illinois at Urbana–Champaign for 10 years. His Ph.D in mass media and MA in advertising are from Michigan State University. Dr. Lancaster has published books and numerous articles on advertising media and on the economics of advertising.