Flemming Hansen
is professor at the Copenhagen Business School, Ph.D. from Copenhagen and
ekon.dr. from Lunds University in Sweden. He is head of 'Forum for
Advertising Research', Copenhagen Business School. From 1973 to 1989 he has
been part–owner and chairman of the board for AIM Research in Denmark.
He has been Vice President for ESOMAR and for EMAC. He is advisor
to the Danish Circulation Board ('Oplagskontrollen'), to the Ministry
of Communication and to a committee set up by the Danish Prime Minister. He
is member of the board for Gallup AS – a part of Taylor Nilson/Sofres.
He has written more than 100 articles in international journals and proceedings,
and he is author of several books on Consumer Behaviour and Communication.