Stuart Barnes is Associate Professor of Electronic Commerce at the School of Information Management, Victoria University of Wellington, New Zealand. After starting as an economist, he later completed a PhD in Business Administration at Manchester Business School, specialising in Information and Communications Technologies (ICTs). He has spent the past six years working in the School of Management at the University of Bath before moving to Wellington in 2002. His current research interests include business applications of mobile technologies, evaluating website and e-commerce quality, and e-commerce strategy.