George M. Zinkhan

George M. Zinkhan is the Coca-Cola Company Professor of Marketing at the University of Georgia. Since receiving an MBA in Operations Research (1979) and a PhD (1981) from the University of Michigan, he has published more than 150 articles in the areas of advertising, promotion and e-commerce. Besides teaching at the University of Michigan, he has also been a faculty member at the University of Pittsburgh, Graduate School of Business, and at the University of Houston, where he was the Conn Appliances Professor of Marketing. His two most recent co-authored books are Electronic Commerce: A Strategic Perspective (2000, Dryden Press) and Consumers (2002, McGraw-Hill/Irwin).