George M. Zinkhan is the
Coca-Cola Company Professor of Marketing at the University of Georgia. Since
receiving an MBA in Operations Research (1979) and a PhD (1981) from the
University of Michigan, he has published more than 150 articles in the areas of
advertising, promotion and e-commerce. Besides teaching at the University of
Michigan, he has also been a faculty member at the University of Pittsburgh,
Graduate School of Business, and at the University of Houston, where he was the
Conn Appliances Professor of Marketing. His two most recent co-authored books
are Electronic Commerce: A Strategic
Perspective (2000, Dryden Press) and Consumers
(2002, McGraw-Hill/Irwin).