Michael Ewing is Professor of
Marketing in the Faculty of Business and Economics at Monash University,
Melbourne, Australia. His research interests include advertising and website
evaluation, e-marketing strategy, cross-cultural measurement equivalence, agency–client
relations and brand management. He has published more than 60 articles in
refereed journals. Among others, his work has appeared in the
Journal of Advertising Research, the Journal
of the Academy of Marketing Science, the Journal
of Business Research, the International
Journal of Advertising, Business Horizons, Industrial Marketing
Management and Public
Relations Review. He serves on the editorial boards of six journals,
including the Journal of Advertising
Research.