Michael T. Ewing

Michael Ewing is Professor of Marketing in the Faculty of Business and Economics at Monash University, Melbourne, Australia. His research interests include advertising and website evaluation, e-marketing strategy, cross-cultural measurement equivalence, agency´┐Żclient relations and brand management. He has published more than 60 articles in refereed journals. Among others, his work has appeared in the Journal of Advertising Research, the Journal of the Academy of Marketing Science, the Journal of Business Research, the International Journal of Advertising, Business Horizons, Industrial Marketing Management and Public Relations Review. He serves on the editorial boards of six journals, including the Journal of Advertising Research.