John Chaplin

John Chaplin is Director, NOP Media Europe.


He joined NOP Research Group in early January, having been finally allowed back in the country after labouring in the colonial vineyards for more than a quarter century.


He worked in Canada initially as Vice President of Media at a major advertising agency, followed by an extensive tour of duty as CEO of PMB Print Measurement Bureau, Canada�s magazine�based single�source media /product JIC. While doing this he also found time to write a book on 'Television Advertising Wearout' on behalf of the Association of Canadian Advertisers, and consulted on television buying for the Federal Government. He was also a co�founder of the Internet Advertising Bureau of Canada which he ran as CEO for the first three years.


Through his company, interACT Research Communications, he also acted as Technical Director for the Medical Media Measurement Bureau. Latterly he was heavily involved as a Business Development Vice President in the burgeoning field of mobile advertising in Toronto and in Washington.


In industry work John was a board director and Chairman of the Canadian Advertising Research Foundation, President of the Broadcast Research Group and a founding board member of the Wireless Advertising Association in the US.


John began his career in London at Lintas Advertising, and subsequently in media at Dorland Advertising and Leo Burnett, where he was Group Planning Director. He was an early chair of the Media Research Group, where he was responsible for the first research guidelines for commercial radio in the UK, and a member of too many IPA committees to recall.


John�s mandate for NOP is to drive the development of business strategy for NOP World in expanding its footprint in media research into European markets.