Jeannette Eiman Boulind is a 1999 M.B.A. graduate of the Amos Tuck School of Business at Dartmouth College. She holds a B.A. in art history from New York University and has prior work experience as a marketing manager. During her summer internship at Colgate-Palmolive, Jeannette worked on a merchandising project for the Oral Care group. After her Tuck graduation – and time off for a wedding and honeymoon – Jeannette started work at Colgate-Palmolive where she is an Assistant Product Manager. Jeannette was an absolutely outstanding student at Tuck. What distinguishes Jeannette from even that very elite group is her incredible drive to really learn marketing and the tremendous energy she is willing to invest in order to do so. Co-president of the Marketing Club and a distinguished student in her marketing courses, she also served as a research assistant on a project to Kevin Lane Keller, Professor of Marketing at Tuck. Additionally she undertook an extensive independent study project with another student on integrated marketing communications. Her final project report was creative, insightful, and broke new ground in a difficult area with which many other people have struggled.