Sue Elms

Sue Elms is international head of research at Initiative Media. She began her media research career 12 years ago at Leo Burnett, later moving to Lintas and then helping to found Initiative Media London as a member of the board. She left the company for a short spell as chief executive of SP Consultants before returning to Initiative in her present role. She has served on various industry committees and is a past chairman of the MRG.