Brian Gosschalk is managing director of MORI. An Oxford graduate, he worked in the Special Current Affairs Unit of the BBC and also at Nuffield College, before joining MORI in 1979. He was head of MORI's Social and Political Unit prior to being appointed managing director in 1994. He is also a past chairman of the Social Research Association (SRA) and a council member of the World Association for Public Opinion Research (WAPOR).