Peter Sleight

Peter Sleight's early career was spent in fmcg marketing (Cavenham, Unicliffe, RHM Foods). In 1977 he crossed to the agency side as head of marketing for ABM, subsequently joining the ABM board. After a spell at CACI, he helped set up Pinpoint Analysis, which became a leading and innovative geodemographic analysis agency. In March 1991, he left to establish the Target Market Consultancy (TMC) which offers advice on customer targeting and geodemographic analysis.