Stephen Hurst
Stephen Hurst (43) began his research career with Nielsen. He
then joined Business & Economic Planning, a consultancy in
tourism and development acting for the World Bank and UN. In 1978
he became marketing services manager for Cussons, then moving
to AGB where for some time he ran its retail services division.
After a spell with Maritz, in 1990 he went to BEM Ltd, where he
is presently sales and marketing director. BEM is the only research
house engaged solely in customer service evaluation.