Elaine Hunt

An Oxford graduate, Elaine Hunt began as a strategic planner and qualitative researcher at JWT before joining CDP as an account planner; later setting up that agency's planning, research and information department. After spells at Harris Research, where she created and ran its qualitative unit, and at Saatchi, in 1991 she set up The Human Factor, a research-based communications and business development consultancy now serving a number of blue chip clients.