Jocelyn Horsfall
Jocelyn Horsfall is the planning director at BMP Business.
After obtaining a maths degree at Bristol University, she started
her career in market research, working for RBL (Research International)
and Richardson - Vicks, a subsidiary of Procter & Gamble.
In 1980, she moved to the planning side, working at Leo Burnett.
She joined BMP Business in 1987. She has won three IPA Advertising
Effectiveness Awards.