Paul Sumner

Paul Sumner has an honours degree in Mathematics from Durham, and a Master�s in Statistics from Nottingham, In 1966 he joined ICL and became Chief Programmer with a special responsibility for mathematical models. In 1968 he accepted an invitation from the legendary S H Benson advertising agency to introduce computerised media research and analysis. He was subsequently appointed Technical Director at Peter Masson & Partners and Marketing Director at Newsweek International where, for 10 years, he continued his work on world�wide surveys. He is currently an international lecturer and consultant on computer programming and news media research.