Derek Groves

Derek Groves is now Managing Director of Independent Marketing Analysis, a company specialising in the assessment of the cost and effectiveness of advertising and sales promotional campaigns. When he delivered this paper he was Group Media Controller of Nabisco, where he had worked on a broad range of products J1r 20 years, nine of them as Marketing Director of various divisions. His previous experience was with, successively, TB Browne, Unilever Export, Chesehrough Ponds and Revlon.