Peter Channell

Peter Channell gained a first in Mathematics and Statistics from the City University in 1978. After an abortive attempt at becoming an actuary, he found consolation as a media research executive at Ogilvy and Mather. In 1981 he was lured into working at IMS (UK) as a client service executive. Seven years later he is now Technical Manager, and oversees variety of special projects concerning fairly specialised uses of media research.